Our product strategy rests on four planks:

Customization

	Space flexibility: Provide flexible space utilization solutions (pre and post acquisition) by applying distinctive design solutions (double shunts, perimeter installations, flexible elements )
	Choice of finishes: Find the right balance between providing ample customer choice (materials, construction level) and offering a simple and tasteful set of solutions at a very competitive cost by integrating solutions in the design process and leveraging our purchasing power.
	Digital home: Integrate sound technology solutions in packages that offer customers choices that enhance their level of comfort, security, efficiency and entertainment at the minimum cost and with the most friendly interfaces.

Design

	Luminosity: Ensure the maximum luminosity in the flat through the use of large windows and balconies.
	Safety: Design and build a high level of security features in our developments.
	Integration with the environment: Plan harmonious building layouts and landscaping designs.
	Architects: Nurture relationships with the best, staying local as much as possible.

Sustainability

	Certification: Provide in each market and product segment the best certification possible at one level higher than the relevant competition.
	Efficiency: Minimize the consumption of energy by integrating the most economically viable systems or renewable energy.
	Comfort & health: Guarantee maximum acoustic and thermal insulation
	Eco-friendly : Demand from all materials vendors compliance with environmental safety and health standards.

Sales

	Web presence: Maximize the presence in the web and the use of web tools to facilitate the search process of our customers while reducing our customer acquisition costs.
	Sales process: Develop a “Layetana buying experience” with integrating sales offices and show flats, with carefully staged customer visit process and the support of sophisticated sales tools (audiovisual support, signage, models)