Our business model rests on four planks:

	Management & Product (P) We aim to develop a strong product differentiation for our residential business through customization, design, sustainability and sales. We see our product strategy as an opportunity to increase the average revenue by customer while offering more value to them at lower price.
	Business Development (B) We want to grow our business in countries and cities that have a long term potential in the residential market driven by economics, demographics and the situation of the actual stock. The residential business is the starting point of our geographical deployment, but we aim also to build commercial opportunistically.
	Equity (E) Investment funds managed by the company allow us to invest with agility following our investment criteria. We leverage the funds lead by Layetana by co-investing with partners that bring us additional equity and reach to investment opportunities in new geographies.
	Culture (C) We build efficient operating systems and processes that adapt to the company multi country operations.